I work alongside business owners and leadership teams to bring clarity to complex challenges, shape the strategy and direction behind what comes next, and help lead the decisions that move the business forward. My work spans business growth, brand, marketing and the areas where they intersect, whether I’m brought in to solve a specific challenge or serve as an ongoing strategic advisor.
My Approach
I’ve spent more than a decade working with business owners who come to me because something needs to change. Sometimes they know exactly what it is. Other times, they’re asking for a new website, better marketing, a stronger brand or more leads, but the problem they’re trying to solve goes deeper than the thing they originally came asking for.
My work is to understand the business first. I look at where you’re going, what’s getting in the way, how you’re positioned, what your customers understand, where opportunities are being missed, and whether your strategy, brand and marketing are actually supporting the business you’re trying to build.
From there, my role can look different depending on what the business needs. I may develop the strategy behind a specific initiative, lead a larger transformation alongside the Re3 Creative team, or stay involved as an ongoing strategic advisor to the owner and leadership team. In each case, I bring an outside perspective, ask questions that may not be getting asked internally, and help turn what we uncover into clear direction and action.
HOW I HELP
My work often sits between the business and the people responsible for bringing its growth to life. I help owners and leadership teams make sense of what they’re seeing, determine where to focus, and build the strategy behind what happens next.
I help leaders look at the business as a whole, identify opportunities and challenges, establish priorities, and make more intentional decisions about where the business is going and what will support its growth.
I work directly with owners and leadership teams as an ongoing strategic partner, bringing an outside perspective into conversations around growth, positioning, marketing, opportunities, challenges and important business decisions.
I help businesses get clear on who they are, what makes them different, who they need to reach, and how to communicate that in a way people understand and remember.
I step into businesses that need experienced strategic leadership without necessarily adding a full-time executive. I help bring direction to internal teams, align priorities, guide decision-making, and keep important initiatives moving in the right direction.
I help determine what marketing needs to accomplish, where the greatest opportunities exist, and which initiatives are worth investing in before time and money are committed to execution.
I help establish the strategy behind a website before design and development begin, including what it needs to communicate, who it needs to reach, how it supports the customer journey, and the role it should play in the larger business and marketing strategy.
EXPERIENCE + PERSPECTIVE
I founded Re3 Creative in 2013 and have spent the years since working alongside business owners and leadership teams while building and leading a business of my own. That combination has shaped the way I approach consulting today. I understand strategy from the outside, but I also understand what it means to make decisions when the business, team, clients, finances and future are ultimately your responsibility.
My work has evolved significantly since Re3 began. What started primarily in creative and marketing execution grew into brand and marketing strategy, business growth consulting, and strategic advisory. Today, I spend much of my time helping established businesses get clear on where they’re going, recognize what may be limiting their growth, and lead the strategy behind what needs to change.
I’ve worked across industries and with businesses at very different stages, but I’m especially drawn to established companies that have already built something successful. They aren’t starting from scratch. There is history, reputation, expertise, people and often decades of decisions behind what exists today. My role is to respect what has been built while helping leadership determine what still fits, what needs to evolve, and what the next version of the business requires.
ARTICLES + INSIGHTS
I write about the patterns I see in established businesses, the questions I think leaders should be asking, and the decisions that shape how a business grows. Much of my thinking comes directly from conversations with business owners, the work we’re doing at Re3 Creative, and my own experience building and leading a business.
