Open your website and try to do something a prospective customer would do.
Find the right service. Work out whether your company handles their kind of project. Look for evidence. Contact the team.
You know the business, so some of this may seem obvious. A visitor has only the information in front of them. That is the perspective we would use to evaluate whether the site is doing its job.
Design matters. So does the ability to complete those tasks.
1. Can Someone Explain What You Do?
Ask a person unfamiliar with the company to review the homepage and one important service page. Then ask them to explain what the business offers and whom it serves.
Let them answer before you fill in the gaps.
They might recognize the industry but misunderstand the scope. They might think you provide one service when your main work is something else. They might repeat your headline accurately without being able to explain what it means.
That response gives you more useful information than “I like the website.” It shows what the content communicated.
2. Is There Enough Evidence to Assess the Company?
A visitor sees that you claim considerable expertise. What can they use to evaluate it?
Look at your projects, testimonials, case studies, team information, and explanation of your approach. Consider whether they support the work you want to be hired for. A gallery can demonstrate visual quality while leaving your role in the project unexplained. A positive testimonial can show that a customer enjoyed the relationship without addressing the capability a new prospect is investigating.
The evidence needs to be relevant to the decision.
3. Can People Find What They Came For?
Choose several tasks and follow them on a phone as well as a desktop. Use the menu labels as written. Read the information where it actually appears.
Notice the places where you rely on internal knowledge. You may know that a service sits under an unexpected label. A visitor may have no reason to look there.
Also pay attention to the page itself. Is the important information easy to distinguish? Do images help explain the work? Can people read the text, use the links, and complete the form? Attractive elements should support that experience.
4. Does the Next Step Make Sense?
A button to book a consultation asks someone to commit time. A form to request an estimate asks for information. Explain enough about the next step for the person to understand what they are choosing.
Then test it.
Where does the submission go? Who responds? What does the acknowledgment say? Does the person receive the experience the website led them to expect?
This part often sits outside the website team’s immediate responsibility, but it affects how useful the site can be. The invitation and the company’s response need to work together.
5. What Do the Findings Tell You to Change?
Write down the problem, the task it affects, and what appears to be causing it. Avoid turning every issue into the same conclusion that the site needs to be rebuilt.
You might need better service descriptions, more relevant examples, simpler navigation, or a change to inquiry handling. You might also discover that the company has not decided which services should receive the most attention. That decision belongs before the team organizes the pages.
At Re3, we look at the website within that business context. It amplifies what you give it: your direction, offer, evidence, and customer experience.
A useful review should leave you with specific findings. “People cannot tell which service fits their situation” gives the team a problem to work on. “The website feels old” still needs investigation.
Share your website concerns with us… Tell us what customers are having difficulty understanding or doing, and what you want the site to support.
