Messaging + Voice

Clarify who you, what you do, and why you do it through your words.

let’s hear it

A messaging and voice that tells a story and makes a difference.

The words you use to communicate with your audience can make or break your brand. Your brand’s voice should not only be relevant to your business, but also resonate with your target audience. Whether you need help finding your brand’s voice, amplifying it, or tailoring it to your core audience, we can assist you.

Writing website copy won’t have an impact without your brand’s message being honed to a story, conviction, and speak in a way that your audience wants to align with.

What We Offer

Messaging Framework

Every brand needs a foundation to succeed. We’ll help you define and clarify your mission, core values, point of view (POV), your unique value proposition (UVP), and your company pillars. This will enable us to create a framework for your copywriting, content creation, and marketing that is aligned with your brand’s goals and resonates with your audience.

Brand Personality

Before your brand can have a voice, it needs a personality. At our company, we help personify your brand by giving it an archetype and bringing it to life. We consider your ideal client as we develop your brand personality, ensuring it resonates with your target audience and helps you stand out in your industry. This part of messaging is done in the Brand Exploration.

Voice + Tone

The tone and style of your brand’s communication can either captivate or disengage your audience. That’s why we delve into understanding your brand’s unique voice, including preferred vocabulary, tone, and messaging style. We also work on your header copy, the stakes, guide statements, and one-liners, as well as provide website copy examples.

Naming

Looking for a name that resonates? We can help you with the naming process for your company, products, services, or domain. We understand the importance of a strong and memorable brand name that reflects your values and goals. With industry-specific research and analysis, we’ll provide you with a list of unique and meaningful name options that align with your brand’s direction. 

Let’s get started

A compelling voice is key to driving conversions!

Getting started with website copy or any other content creation is quick and simple—let’s get this started!

Or send us an email: [email protected]

What our clients say about our work.

We found the flexibility of the process, as well as the quality of the product, to be everything we’d hoped for. Leanne’s engagement and enthusiasm pushed us to answer questions we didn’t even know to ask and produced a website we love.

Brian Jacobson, First Presbyterian Church of Oostburg

FAQ about Messaging:

What is a Messaging Framework?

A Messaging Framework is the backbone that supports every word you’ll ever write for your brand. It involves defining and clarifying your mission statement, determining your brand values, establishing your point of view in the market, identifying your unique value proposition that sets you apart from competitors, and outlining content pillars to guide your content strategy. Having a Messaging Framework is essential for every company.

What is a Brand Personality?

Brand personality is the set of human characteristics associated with a brand. It is the way a brand behaves, communicates, and interacts with its audience. A brand’s personality can be described using various attributes, such as friendly, innovative, trustworthy, adventurous, or sophisticated. A well-defined brand personality can help a brand differentiate itself from competitors, build emotional connections with its audience, and create a consistent experience across all touchpoints.

What is Voice and Tone?

Brand voice is the consistent expression of a brand’s personality and values through the use of language and tone across all communication channels. It is the way a brand speaks to its audience and the personality it conveys through its words. A well-defined brand voice can help a company stand out in a crowded market, connect with its audience, and build brand loyalty.

Ready for a compelling message?