Get Started

FEATURED PROJECT

American Vegetarian Association®

Client Intro

Location: Minneapolis, MN
Owner: Julie Kral
Website: americanveg.org

The American Vegetarian Association (AVA) is a trusted certifier of vegetarian, vegan, plant-based, and animal-free products. Since 1999, AVA has supported and promoted vegetarian choices by providing third-party certifications for consumer products—spanning food, beverages, supplements, vitamins, skincare, and more. With values rooted in transparency, trust, and progress, their mission is simple: help people make informed choices that benefit people, the planet, and animals—one certified product at a time.

AVA is the only vegetarian certifier in the USA. Their clients are large companies like TacoBell, Nordic Naturals, Hungry Planet, and more.

Services: 

, , , , , , , ,

The Challenge

When AVA came to us, they had 20+ years of credibility and recognition in the vegetarian certification space—but their website and digital presence hadn’t kept pace with the rapidly evolving plant-based industry. Their online experience lacked clarity, functionality, and accessibility, making it difficult for potential partners to understand the certification process, access important information quickly, or feel confident taking the next step.

While their mission and impact were strong, their digital tools weren’t supporting their goals—and they needed a foundation that could grow with them.

The Solution

We kicked things off with a deep dive Discovery Session to uncover the core of the AVA story, their unique position in the certification space, and how to best serve both their members and the consumers who trust the badge. From there, we created a clean, easy-to-understand website that articulates each certification and walks users through the application process step by step. We also wrote clear, compelling copy across all pages, developed a messaging framework that AVA can use across all channels, and implemented SEO strategy to help them get found by both prospective partners and curious consumers. 

The Deliverables

The Results

AVA now has a brand and digital presence that matches its reputation: professional, modern, trusted, and approachable. The new website makes it easy for brands to apply for certification, understand the process, and see who else is a part of the AVA family. With SEO and content strategy in place, the association is seeing increased interest from both national brands and smaller mission-driven manufacturers. What once felt outdated now feels inspiring—and ready to scale with the future of vegetarian living.

Check out our other projects

We like it simple.

It's easy to start with us.

Getting started with us is quick and simple—let’s get this project started!

Step 01

Fill out the project inquiry form and get our prices to your inbox.

Step 02

We’ll schedule a call to discuss your project details.

Step 03

If we feel like a good fit, we’ll send you a project estimate within 48 hours.

Re3 Creative is a web design and marketing company in Minneapolis, MN that provides all the services you need to be successful online. Our services include Web Design and Development, SEO, Graphic Design, Copywriting, Website Maintenance, Brand Photography, Brand Videography, Marketing, Social Media, Brand Discovery, and Project Discovery.

Get in touch

© Re3 Creative—All rights reserved.

Privacy Policy | Terms of Service