AVA now has a brand and digital presence that matches its reputation: professional, modern, trusted, and approachable. The new website makes it easy for brands to apply for certification, understand the process, and see who else is a part of the AVA family. With SEO and content strategy in place, the association is seeing increased interest from both national brands and smaller mission-driven manufacturers. What once felt outdated now feels inspiring—and ready to scale with the future of vegetarian living.