Location: Chicago, IL
Owners: Wendy Cohen
Website: powerhousesmart.com
PowerHouse SMART® has spent decades building a trusted community of business leaders through relationships, education, and collaboration. As the organization continued to grow, its website and messaging no longer reflected the professionalism or experience members encountered in person.
Our role wasn’t simply to redesign a website. It was to create a stronger foundation that supports membership growth, regional expansion, event promotion, and the organization’s long-term vision.
PowerHouse SMART® had established an outstanding reputation, but its digital presence wasn’t telling the same story.
Some of the opportunities included:
PowerHouse SMART® completed our Blind Brand process, beginning with strategy and ending with a fully realized brand experience revealed only after the work was complete. By establishing alignment before moving into design, we were able to create a website and messaging system that reflects the professionalism, culture, and long-term vision of the organization without being limited by incremental revisions or subjective design preferences. Today, the website serves as a central hub for membership, events, regional growth, and ongoing communication, while our partnership continues through strategy, marketing, and continuous improvement.
PowerHouse SMART® now has a digital presence that better represents the experience members have when they engage with the organization in person. The website has become a stronger tool for attracting prospective members, supporting existing members, promoting events, and communicating the organization’s mission.
Because our partnership is ongoing, the platform continues to grow alongside the organization. Rather than treating the website as a finished project, we continue refining the experience, supporting marketing initiatives, advising leadership, and helping position PowerHouse SMART® for continued regional and national growth.
